How to Write The Perfect Instagram Bio (With Examples)

Your Instagram bio is a key piece of digital real estate for your brand. It’s typically the first thing Instagram users see when they open your profile and gives visitors a glimpse of what you have to offer. You only get one shot at a good first impression - so use those 150 characters wisely.

As a social media marketer, you already know Instagram marketing is all about connecting with potential customers and building interest in your product or service. A great Instagram bio does all that and more. It tells your audience who you are, what you do, who you serve, and prompts them on next steps. The best Instagram bios incentivize social media users to hit the follow button without even thinking, so make sure your bio is compelling enough to make people want to stick around.

Components of a Killer Instagram Bio

There are a million different ways to write a great Instagram bio. While each brand’s bio will be unique to them, here are a few common elements that your bio should contain: 

Username and Display Name

Don’t mix these up! Despite their similarities, your username (or Instagram handle) and profile display name serve different purposes for your page.

Whenever you comment, like or follow another Instagram account, your username is the first thing they’ll see. In most cases, your Instagram handle will be your name, your brand’s name, or something close to it. 

Your username is the first thing Instagram will check when users search for your brand on the platform, so make sure it’s simple and contains the most relevant keyword to your brand or product category. Double check that your username doesn’t contain any unnecessary symbols that would confuse your target audience or prevent you from appearing in searches.

Your Instagram display name, on the other hand, is the name people will see at the top of your Instagram bio when they visit your profile. By looking at your display name, your target audience should be able to identify what your page provides and if it’s something they’re interested in. Your display name is a great opportunity to include additional keywords and boost your Instagram SEO. We’ve done that with our account by adding our product category to the name - which is “social media scheduling tool” – to increase our reach and draw in more search traffic.

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