Apple is planning to roll out its $3,500 Vision Pro headset gradually, starting in the US with appointments for demos in designated Apple Store areas, according to Bloomberg's Mark Gurman. The gradual rollout is in line with the "niche and complex nature" of the mixed reality headset, and resembles what Apple originally did with the Watch when it launched in 2015.
Apple will require appointments to try and buy the Vision Pro, much as it did with the Apple Watch, according to people with knowledge of the matter. It will also ask potential buyers to provide their eyeglass prescriptions. Special areas will be created in stores that offer demo Vision Pro devices, seating and tools to size accessories.
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