How to Create the Perfect Professional Instagram Bio
Use keywords for the name field
If you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instagram.com/username) and gives your profile page its brand name.
The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.
When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).
Writing the bio
An Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you, but to complete a particular task of your choosing (like visiting your website).
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