It doesn't want to own the market, it wants to own the infrastructure the market's built on.


When it comes to online merchandizing, nobody is bigger than Amazon. The same can be said for Walmart's utter domination of physical retail. But for a brief time in 2016, the two behemoths sought to get all up in each other's lanes. The resulting multi-year fracas would shake the world of commerce to its foundations with every above-board strategy and under-handed trick made available to crush the competition. In Winner Sells All, journalist Jason Del Rey recounts the business battles both between and within these titans of industry as both corporations sought to further entrench their market positions. In the excerpt below, we see some of said underhanded tricks.

Excerpted from Winner Sells All: Amazon, Walmart and the Battle for Our Wallets by Jason Del Rey . Published by Harper Business. Copyright © 2023 by Jason Del Rey. All rights reserved.